In partnership with Status of Women Canada, YWCA Moncton’s Breakthrough project focuses on supporting the development of community-level strategies to address institutional barriers that limit women’s access to employment in the Greater Moncton area. The Competitive Advantage: A Business Case for Hiring Women in Skilled Trades and Technical Professions, presented by Status of Women highlights reasons that support why businesses should consider hiring women as part of their competitive advantage:
- A diverse workplace that mirrors the community enhances a company’s reputation. This is a key benefit for organizations seeking community buy-in.
- Women’s perspectives support successful business strategies. Women are customers, influencing up to 80% of buying decisions.
- Greater attention to detail and precision in female-dominated teams ensures that equipment runs more efficiently, causing fewer delays and maximizing productivity.
- Women are often committed to staying in their communities over the long term, making them a loyal and stable workforce.
Multiple stakeholders (women with lived experience in unemployment, precarious employment, and/or under-employment) and partners (local businesses) participated in Art of Hosting trainings, lunch and learns, and a community mobilization event; all designed with a gender-based analysis lens. Through these community collaboration activities, Breakthrough has identified four strategies to reduce barriers to women’s employment:
YW BREAKTHROUGH STRATEGIES
- Implement and encourage use of human resource policies, such as flexibility and job sharing practices
- Encourage carpool or alternate transportation options
- Ensure networking opportunities are both accessible and conducive to the full participation of women in all their diversity
- Embrace diversity as a competitive advantage and implement GBA+ approach to internal human resource policies and systems